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There is no point in you having a great website if few people are going to visit it. Think of setting up a traditional bricks and mortar store. It may very well be the best store in town but if no one can find it or has heard about then it’s not going to be as successful as it could. Marketing online is just as important.
Search engines such as Google are the main way people find products and services. If you aren’t listed there then it’s highly likely you are missing out on visitors. There are three main ways to generate traffic from search engines.
Most traffic to sites from the search engines is generated from what is known as ‘organic’ web traffic, these are the main and most prominent listings in the search engines, found on the left of the screen. Sites listed highly there tend to have specially coded websites and intelligent marketing techniques. Many of our local clients in Aberdeen and further afield want to be listed there upon initial contact. Within a few weeks of implementation of our search engine techniques solid results have been gained. It may of course take a more sustained marketing campaign in highly competitive markets but local businesses can, in most cases, see huge changes in that timeframe.
You can pay directly for traffic through the search engines. In under 15 minutes you could have highly relevant people looking to buy your product or service. This is known as pay per click (PPC) marketing. It’s highly customisable, trackable and accountable. For instance you may only want visitors from the United Kingdom to see and therefore click on your advert. You may want to try it for 30 days then reduce the spend to half. The great thing about PPC is that you are in complete control of what happens. Pay Per Click marketing combined with organic marketing is when your business will start to utilise the full potential of search engine marketing.
Local search is the third and most cost effective way to be shown on the search engines. Your business needs to be on here if you sell to local customers and clients. Think of it as the more modern and interactive Yellow Pages. Using a specific and proven process all our clients sites are listed for map and local searches
Other areas of marketing in which we have helped give our clients great results are: